Maya Magal

Maya Magal is a London-based jewellery brand rooted in craftsmanship, sustainability, and timeless design. The brand’s mission is to create fine jewellery with a conscience — handcrafted locally using recycled solid gold, sterling silver, and responsibly sourced gemstones. The challenge was to develop packaging and print collateral that reflected these values — sustainable, elegant, and aligned with the brand’s minimalist aesthetic.

The design process focused on translating Maya Magal’s ethos into a tactile and cohesive brand experience. The logotype was kept clean and minimal — a timeless mark that sits effortlessly across packaging, print, and digital touchpoints. Materials were chosen to reinforce the brand’s commitment to sustainability, while the visual language was designed to feel understated yet luxurious. Clean white tones, contrasting black ribbons, and the refined logo convey a sense of quiet luxury, echoing the simplicity and elegance of Maya Magal’s work.

The final packaging elevates the brand while staying true to its sustainable roots. The combination of crisp boxes, soft drawstring pouches, and tactile finishes creates a considered unboxing experience that feels both modern and timeless. The result is a packaging suite that embodies Maya Magal’s vision — jewellery made with care, designed to last, and crafted with purpose.