House of CB Eco Packaging

As House of CB expanded into the athleisurewear space, this logo project aimed to translate the brand’s refined, feminine identity into a more casual yet elevated context. The challenge was to reflect House of CB’s distinctive sophistication essence while aligning with the practical, comfortable ethos of activewear.

The resulting logo is understated and confident—channeling elegance through simplicity. capturing the brand’s sophistication through clean lines and refined typography, while nodding to movement, comfort, and everyday wearability. It evokes a sense of effortlessness, designed to resonate with modern women who value both performance and polish in their everyday wardrobe.