House of CB Rebrand

House of CB is a leading British womenswear brand, celebrated for its feminine, figure-hugging designs. As the brand evolved from cult favourite to global lifestyle label, the challenge was to refine its identity — creating a cohesive, elevated visual world that reflected its modern luxury positioning.

The rebrand began with a deep exploration of the brand’s visual DNA and its muse: the House of CB woman — confident, effortlessly glamorous, and unapologetically feminine. This vision guided a design language that balances modern femininity and sophistication while preserving the brand’s empowered spirit. The new logo is a refined evolution of the original mark — elegant yet playful — supported by a soft, romantic colour palette and refined typography. Paired with a secondary logo, together they create a timeless, cohesive identity adaptable across physical and digital touchpoints.

The redesigned website mirrors this elevated aesthetic through clean layouts, generous white space, and editorial imagery, creating a seamless and intuitive shopping experience. Social media, newsletters, and campaign assets extend this refined visual language, ensuring a consistent and aspirational brand experience at every touchpoint. Packaging was reimagined to transform the unboxing moment into a tactile expression of luxury, with subtle textures and thoughtful finishes that highlight the brand’s craftsmanship and attention to detail. Together, these elements form a unified brand experience that feels elevated, aspirational, and unmistakably House of CB.

The rebrand redefines House of CB as a modern luxury fashion house — sophisticated, confident, and distinctly feminine. Through a cohesive visual identity, elevated digital experience, and refined packaging, the new direction captures the brand’s evolution while celebrating the confident, empowered spirit at its core.