Sweats Collection

Known for creating pieces that empower women through sophistication and style, House of CB’s move into the athleisurewear market required a visual identity that could carry its confidence and feminine DNA into a more versatile, performance-driven space. The goal was to create a logo that could sit effortlessly across performance fabrics and lifestyle pieces, labels, and digital applications—carrying the House of CB spirit into a new, more versatile space.

The resulting logo is understated and confident, capturing the brand’s sophistication through clean lines and refined typography, while nodding to movement, comfort, and everyday wearability. It evokes a sense of effortlessness, designed to resonate with modern women, empowering wearers to feel confident whether lounging, training, or on the go.

The new identity establishes a seamless connection between elegance and everyday wear. It positions House of CB’s athleisure line as a natural extension of the brand’s world—refined, empowering, and effortlessly wearable. Through balance, simplicity, and thoughtful design, the logo reflects the evolution of a brand that continues to inspire confidence in every form.