House of CB Packaging

House of CB, renowned for its confident, feminine aesthetic, wanted to elevate its unboxing experience with packaging that reflected the brand’s signature modern feminine identity. The goal was to create packaging that felt both playful and luxurious, while remaining instantly recognisable to its loyal global audience.

The cohesive suite of packaging was designed to capture the essence of the House of CB brand in a tactile, elevated form that would delight customers from the very first touch. The soft grey and blush pink palette, accented with metallic details, speaks to both luxury and modern femininity while maintaining a cohesive identity across every element. The combination of matte textures, gold foil detailing, and custom pink ribbons creates a visual language that feels both refined and playful.

The House of CB logo was applied across each element with precision and restraint, allowing the metallic embossing to speak for itself. Its placement and scale were carefully considered to create harmony across various formats — from gift boxes and shopping bags to tissue paper and swing tags — ensuring a consistent brand presence at every touchpoint.

The final packaging collection feels like an experience in itself — luxurious, modern, and unmistakably House of CB. Each box and ribbon reinforces the brand’s story of confidence and femininity, transforming the act of unboxing into a moment of beauty and anticipation.