Valentine’s Sip and Shop

House of CB, known for its feminine silhouettes and romantic aesthetic, wanted to create a special in-store experience for Valentine’s Day — the Valentine’s Sip and Shop. The aim was to design event collateral that embodied the brand’s luxurious yet playful personality, inviting customers to enjoy an elevated, romantic shopping experience. The challenge lay in developing a cohesive identity that felt festive and romantic while staying true to House of CB’s refined visual language.

A suite of event collateral was designed to seamlessly align with House of CB’s visual world while introducing a playful Valentine’s twist. A custom heart pattern and bespoke Be Mine logo became the foundation of the identity, used across both print and digital platforms. The logo was designed as a standalone graphic that could function as both a logo and decorative motif. Its fluid letterforms and heart-shaped structure echoed the romantic tone of the event while maintaining a sense of playfulness consistent with the House of CB brand. The palette of soft pinks and rich reds created a warm, inviting tone that captured the spirit of the occasion while maintaining House of CB’s high-end aesthetic.

The final event identity extended across a suite of collateral including custom Valentine’s wrapping paper, a limited-edition tote bag, in-store posters, newsletters, and social media assets announcing the event. Together, these elements transformed the Valentine’s Sip and Shop into a fully immersive brand experience — one that felt celebratory, cohesive, and true to House of CB’s romantic DNA.